
Tuesday, May 5, 2009
fold definition - fold (fōld) - the secret is, ant no sheep over here...

1. sheep kept together; flock of sheep
2. a group or organization with common interests, aims, faith, etc., as a church
forget Kevlar!! I'm thinking Dyneema sweater-vest?


Dyneema®, the world’s strongest fiber™
Dyneema® is a superstrong polyethylene fiber produced using a patented gel spinning process. This remarkable fiber is up to 15 times stronger than steel and, weight-for-weight, is 40% stronger than competing aramid fibers. It has high energy absorption and low elongation. Dyneema® floats on water, and is extremely resistant to abrasion, moisture, UV rays and chemicals. As a result, it has an almost unlimited range of applications, providing maximum strength and security for minimum weight.
DSM expands Dyneema® Production in Greenville, USA
Royal DSM N.V. today announces that it will invest to expand Dyneema® UD (UniDirectional
bullet resistant sheet) production by 25% in its Greenville, North Carolina (USA) manufacturing
facility.



Table idea for retail spots - cotton crates will sit on top.
Monday, May 4, 2009
This is the LV idea jack move they did to me..
Good job Polo!
LV took my idea and made it better.
sweet and savory! Wrightsville beach NC
This place is no joke!
We here at the fold, have watched this place grow from a small bakery, to a spot you can barely get into.
congratulations, on the expansion guys.
Sunday, May 3, 2009
Tuesday, April 28, 2009
hats off to this kid!
Max Wallack, 12 years old designer
Gagnant du concours "Trash to Treasure" lancé par The Design Squad et ayant pour objectif de créer un abri de fortune en recyclant des déchets urbains, Max Wallack un américain de 12 ans a eu l'idée de construire ce "Home Dome" à l'aide de sacs plastiques, de fils de fer et d'emballages de cacahuètes. Winner of the "Trash to Treasure" launched by The Design Squad and aimed to create a shelter built with recycling of urban waste, Max Wallack an American of 12 years had the idea to build this "Dome Home" to 'using plastic bags, son of iron and packaging peanuts.
dope just dope!
Once it is frozen put it back into the aluminum base, and enjoy a cold beer.




black-hall
In a pop atmosphere conducive to artistic creation, the architecture firm Design Terada has designed the interior of the Senzoku Gakuen College of Music, a new university dedicated to Japanese music.
vineyard-vines-american-original.... This is great!!
Early on, the company focused on the college market as a key demographic and it has been a successful effort.
A la Jimmy Buffet, Vineyard Vines has “college tours” that bring the VV lifestyle directly to college students on their campuses. Complete with beach parties and pink foam whale hats reminiscent of Buffet’s “land sharks” they are marketing the Vineyard Vines brand directly to a core consumer audience.
To say that Shep and Ian created and effective and inclusive grassroots marketing environment is an understatement; they knew exactly which demographic they were targeting and how to reach it.
Unfortunately, they might have been a little too successful in that particular market. In the eyes of some, the brand has become somewhat synonymous with beer chugging, rowdy preppy frat boys. While not an image problem per se, this reputation among college and immediate-post college consumers does somewhat degrade the brand’s image within part of its core market.

Unflattering subsets aside, this kind of legwork develops an enthusiastic customer base that sees their support of the brand as part of their own lifestyle. The company has a business unit dedicated to producing customized designs for colleges, their sport teams and fraternal organizations.

Whale heads
To keep these collegiate efforts coordinated and effective, it also has dedicated brand managers who focus solely on the university market; working with student leaders, administrators and sports teams. A key goal of course is that as these students grow up and head off to their own careers, a new supply of Vineyard Vines diehards are ready to open their wallets.