Tuesday, April 28, 2009

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neighborhood-pocket-oxfords

hats off to this kid!

Home-dome_ErPo1_48

Max Wallack, 12 years old designer

Gagnant du concours "Trash to Treasure" lancé par The Design Squad et ayant pour objectif de créer un abri de fortune en recyclant des déchets urbains, Max Wallack un américain de 12 ans a eu l'idée de construire ce "Home Dome" à l'aide de sacs plastiques, de fils de fer et d'emballages de cacahuètes. Winner of the "Trash to Treasure" launched by The Design Squad and aimed to create a shelter built with recycling of urban waste, Max Wallack an American of 12 years had the idea to build this "Dome Home" to 'using plastic bags, son of iron and packaging peanuts.

dope just dope!

The beer holder contains water. You can put into the freezer.
Once it is frozen put it back into the aluminum base, and enjoy a cold beer.

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black-hall

Blackhall3

In a pop atmosphere conducive to artistic creation, the architecture firm Design Terada has designed the interior of the Senzoku Gakuen College of Music, a new university dedicated to Japanese music.

doritos-seriously

Doritos_1Doritos_2Doritos_4

vineyard-vines-american-original.... This is great!!

Going To College
Early on, the company focused on the college market as a key demographic and it has been a successful effort.

A la Jimmy Buffet, Vineyard Vines has “college tours” that bring the VV lifestyle directly to college students on their campuses. Complete with beach parties and pink foam whale hats reminiscent of Buffet’s “land sharks” they are marketing the Vineyard Vines brand directly to a core consumer audience.

To say that Shep and Ian created and effective and inclusive grassroots marketing environment is an understatement; they knew exactly which demographic they were targeting and how to reach it.

Unfortunately, they might have been a little too successful in that particular market. In the eyes of some, the brand has become somewhat synonymous with beer chugging, rowdy preppy frat boys.
While not an image problem per se, this reputation among college and immediate-post college consumers does somewhat degrade the brand’s image within part of its core market.



Unflattering subsets aside, this kind of legwork develops an enthusiastic customer base that sees their support of the brand as part of their own lifestyle. The company has a business unit dedicated to producing customized designs for colleges, their sport teams and fraternal organizations.


Whale heads

To keep these collegiate efforts coordinated and effective, it also has dedicated brand managers who focus solely on the university market; working with student leaders, administrators and sports teams. A key goal of course is that as these students grow up and head off to their own careers, a new supply of Vineyard Vines diehards are ready to open their wallets.

Tip Polo Bear stock SHAKE

Polo Bears SHAKE-point of each color available

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Custom Kicks - Bombed Vandals

ok - now this is really really good stuff...//ghostbusters-x-bape-t-shirt-collection

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