Game changers: RED digital cinema cameras! (Tech!!)| I think it was James over at Swirl films, mentioned to me this company called 'RED' that makes unbelievably high quality digital video cameras for equally unbelievably low prices. Allowing film-making shops to literally own the digital equipment at prices they were paying to rent real-film equipment for a week. The prices were still far beyond what the average consumer could afford - so aspiring, and starving, film-makers weren't really effected by this...just the smaller/mid-sized shops. That was true until last week when RED, after taunting the public with teasers, finally announced their new Scarlet model which shoots big-screen, cinema quality, footage and will cost just $2,500. Literally, a true game changer. I think it was on TechCrunch where they mentioned the absolute fear this must have stricken in Sony and Cannon, etc. There is just simply nothing that competes with it. And their catch-phrase that they 'render obsolescence obsolete' in that every part of the camera is modular and works with any new products they might develop, etc. Also, check this video shot using a RED. Awesome. |
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